Pinterest Brand Deals: How to Find, Pitch, and Win Partnerships
Pinterest has become a powerful platform where creators can connect with brands, grow their visibility, and create new income opportunities. Whether you're a YouTuber, podcaster, or Instagram creator, Pinterest brand deals are within reach when your presence is set up correctly.
To land Pinterest brand deals, start by building a consistent, niche-focused Pinterest presence that demonstrates real engagement. Brands prioritize audience relevance, content consistency, and measurable results over raw follower count. Find opportunities by pitching brands you already use, joining influencer marketplaces like Aspire, CreatorIQ, Impact, and Upfluence, and connecting with marketing teams on LinkedIn. Write pitches that focus on how your audience helps the brand — not just who you are — and present Pinterest-specific ideas like sponsored pins, trend campaigns, and affiliate partnerships.
If you are a YouTuber, podcaster, Patreon creator, Instagram creator, or TikTok creator who is new to Pinterest, you may be wondering if you can land brand deals on the platform. The answer is yes. Pinterest has become a powerful platform where creators can connect with brands, grow their visibility, and create new income opportunities. Whether you want to diversify your revenue streams or attract sponsorships beyond your primary platform, Pinterest marketing has become an effective way to expand reach, drive traffic, and build valuable brand partnerships. In this guide, you'll learn how to find brand deals, pitch yourself effectively, and win long-term partnerships on Pinterest.
Why Brands Are Investing in Pinterest Creators
- 📅Longer Content LifespanUnlike most social media platforms, Pinterest content stays relevant longer, and Pins can continue generating traffic and engagement for months or even years.
- 🎯High Purchase Intent AudiencePeople use Pinterest to discover ideas, research products, and plan purchases, making them more likely to take action.
- 🔍Strong Discovery OpportunitiesUsers actively search for solutions and inspiration, helping brands connect with audiences at the right moment.
- 📈Consistent Traffic PotentialA single well-performing Pin can keep driving website visits and brand visibility over time.
- 👥Better Audience TargetingPinterest creators help brands reach users who are genuinely interested in specific niches and topics.
- 💡Value Beyond Follower CountBrands do not only focus on large audiences; creators with smaller but highly engaged and relevant audiences can deliver strong results.
- ✅Meaningful EngagementPinterest creators can build content that inspires action, saves, clicks, and conversions rather than passive scrolling.
What Brands Look For in Pinterest Creators
Before you start reaching out to brands, it helps to understand what they are looking for. Most brands care about three things:
🎯 Audience Relevance
Knowing how to target a niche audience on Pinterest is quite valuable. If your Pinterest content focuses on topics like home decor, parenting, fitness, travel, or business, brands within those niches may be interested in partnering with you.
📅 Consistent Content
Brands want to work with creators who post regularly and maintain a professional presence. A well-organized Pinterest profile with fresh content shows that you take your platform seriously.
If you're struggling to stay consistent, 84Pins can help manage your Pinterest account, create SEO optimized Pins, and keep your profile active while you focus on creating content and securing partnerships.
📊 Results and Performance
Pinterest is known for driving clicks and website traffic. If you can demonstrate that your content generates impressions, saves, outbound clicks, or conversions, you immediately become more attractive to potential partners.
How to Find Pinterest Brand Deals
One of the biggest misconceptions is that brands will automatically find you. While that does happen occasionally, most successful creators actively seek opportunities. Here are some effective ways to find potential partnerships.
Start with Brands You Already Use
Look around your daily life. Which products, tools, or services do you genuinely love? Make a list of brands you already use and trust. Authentic recommendations are much easier to create, and brands appreciate creators who are already familiar with their products. When reaching out, explain how you currently use their product and how it fits naturally into your content.
Join Influencer Platforms
Many brands use influencer marketplaces to connect with creators. Popular platforms include Aspire, CreatorIQ, Impact, and Upfluence. Create a detailed profile and include information about your Pinterest audience, niche, monthly views, and website traffic if applicable.
Network with Marketing Teams
LinkedIn can be surprisingly effective for finding brand opportunities. Search for influencer marketing managers, partnership managers, or social media managers within companies that align with your niche. Connect with them and engage with their content before pitching. Building familiarity can increase your chances of getting a positive response.
How to Prepare Before Pitching
Before sending any outreach emails, make sure you have a professional media kit. A media kit should include:
- A short introduction about you
- Your niche and audience demographics
- Monthly Pinterest views
- Website traffic statistics
- Previous brand collaborations
- Examples of your best content
- Contact information
Think of your media kit as your business portfolio. It helps brands quickly understand your value. You should also create a dedicated page on your website that showcases your partnership opportunities and past collaborations.
How to Write a Winning Pitch
Many creators overcomplicate pitching. The most effective pitches are often simple, personalized, and focused on value. Instead of talking only about yourself, explain how you can help the brand achieve its goals. A strong pitch typically includes:
- A brief introduction
- Why you love the brand
- How your audience aligns with their target market
- Specific collaboration ideas
- A clear call to action
Remember that brands receive dozens of pitches every week, so authenticity and relevance matter more than a lengthy proposal. Focus on showing how your Pinterest audience can help the brand reach its goals, and you'll stand out from the crowd.
Collaboration Ideas You Can Offer
Brands may not always know what Pinterest-specific opportunities are available. This gives you a chance to position yourself as an expert. Some partnership ideas include:
When presenting ideas, explain how each option supports the brand's objectives.
How 84Pins Can Help You Attract Brand Partnerships
Many creators know Pinterest can help them reach new audiences and attract brand partnerships, but consistently creating and optimizing Pinterest content takes time. That's where 84Pins helps.
Send us your YouTube channel, podcast feed, Patreon, blog, or website. We analyze your content, niche, and audience to identify opportunities for growth on Pinterest.
Our team researches the keywords your target audience is actively searching for and creates a Pinterest strategy designed to increase visibility and drive consistent traffic.
We create and publish SEO optimized Pins that promote your content and keep your Pinterest profile active, helping you grow your reach and build a stronger presence that brands can discover.
A strong Pinterest presence can make it easier for brands to find your content, evaluate your expertise, and see the value you bring to their audience. While you focus on creating, 84Pins helps turn Pinterest into a channel for long-term growth and partnership opportunities.
⭐ Ready to Build a Pinterest Presence That Attracts Brand Deals?
84Pins creates and publishes SEO-optimized pins daily — keeping your account active, growing your visibility, and helping brands discover exactly why your audience is worth partnering with.
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Frequently Asked Questions
Not necessarily. Brands often look beyond follower count and focus on factors such as niche relevance, content quality, audience engagement, and the ability to drive traffic or conversions.
The timeline varies depending on your niche, content quality, and consistency. Building a professional Pinterest presence and publishing content regularly can improve your chances of attracting partnership opportunities over time.
Common mistakes include sending generic pitches, focusing only on follower counts, failing to explain the value they provide, and pitching brands that are not relevant to their audience.
They can. Pinterest campaigns are often valued for their long-term visibility and traffic potential, while Instagram campaigns are typically focused on short-term engagement. Compensation depends on the brand, campaign goals, and deliverables.
