Pinterest Rich Pins: What They Are and How to Turn Them On
A Rich Pin pulls live info from your website onto the pin itself: a product's price, a recipe's ingredients, or an article's headline and author. The title shows in bold, so the pin takes up more space and earns more clicks. They are free, and in 2026 they turn on automatically once the right metadata is on your site.
Standard pin vs Rich Pin
Same image. One gives a shopper a reason to click.
Why Rich Pins are worth turning on
Same effort to pin, a lot more working for you.
Your pin takes up more space. The bold title sits right under the image, so a Rich Pin is physically larger in the feed and in search results than a plain pin. More room on screen means more reasons to stop scrolling.
The extra detail builds trust before the click. A shopper sees the price and that the item is in stock. A home cook sees the cook time and ingredients. A reader sees the headline and who wrote it. People click what they already understand.
They stay current on their own. Change a price or update a headline on your site and every Rich Pin linking to that page refreshes within about a day, no matter who saved it. You never re-pin to fix old information.
They are free and fully organic. Rich Pins are not ads and cost nothing. The only requirement is the right metadata on your site, which most plugins and ecommerce platforms already add.
They feed Pinterest better data. The structured information behind a Rich Pin tells Pinterest more about your content, which helps it match your pin to the right searches. Better matches lead to more clicks and saves, and that engagement is what earns wider distribution.
The three types, drawn out
The teal tags show what gets pulled from your site automatically.
Product Rich Pins pull the live price, availability, and product title from your store. Pinterest only shows them when the item is in stock and your store meets its merchant guidelines, and it hides the price when the product sells out. Pinterest also no longer displays price ranges or variations unless you connect a supported catalog like Shopify.
Recipe Rich Pins show ingredients, cook time, servings, and a star rating. They deliberately leave out the step-by-step directions, which gives a hungry searcher enough to get interested while still sending them to your site for the full method. Recipe data also lets your pin surface for specific searches like a 30 minute dinner.
Article Rich Pins show the headline, a short description, and the author. They are the simplest type to enable and the most useful for blogs and service businesses, because the bold headline does the work of a caption and the author line builds recognition every time someone sees your pin.
App and Place Rich Pins used to exist, but Pinterest retired them, so Product, Recipe, and Article are the three types that remain in 2026.
How to turn them on
Three steps, and only the first takes any effort.
Ignore older guides that tell you to use the Rich Pin Validator. Pinterest retired that tool and the apply-and-wait approval step. Once your metadata is correct, Rich Pins turn on automatically. If a guide still walks you through a validator, it is out of date.
The metadata behind Rich Pins
What Pinterest actually reads from your page.
A Rich Pin is built from hidden code on your web page called metadata, which is just structured information that describes what the page is. Pinterest reads it the same way Google does and copies the relevant details onto your pin. There are two formats it understands.
Open Graph is the tagging system Facebook created, and it is the simplest option. Switching on Open Graph data is usually all an Article pin needs. Schema.org is the richer format and the better fit for Product and Recipe pins, because it describes prices, availability, ingredients, and cook times in detail. You do not have to pick by hand, since most plugins output the correct format for the content type.
You almost never touch code. An SEO plugin handles Article metadata, an ecommerce platform handles Product metadata, and a recipe plugin handles Recipe metadata. The setup below is mostly flipping a switch.
Set up Rich Pins on your platform
Find your setup, switch on the metadata, then pin one page to trigger it.
WordPress blog (Article pins)
Install Yoast SEO, Rank Math, or All in One SEO. In the plugin settings, turn on Open Graph or social meta data. That is the whole technical step. From then on, every post you publish carries the headline, description, and author that become an Article Rich Pin.
Shopify (Product pins)
Shopify outputs the product metadata Pinterest needs out of the box, so Product Rich Pins generally work once your store is live and the item is in stock. Connecting the Pinterest app and uploading your catalog also turns your full inventory into shoppable Product Pins automatically.
WooCommerce (Product and Article pins)
Install the Pinterest for WooCommerce extension, where Rich Pins for products and posts are on by default, or use Yoast WooCommerce SEO, which exposes price, availability, and currency. Either path adds the product metadata Pinterest reads.
Food blogs (Recipe pins)
A dedicated recipe plugin like WP Recipe Maker or Tasty Recipes wraps each recipe in the correct Schema markup, including ingredients, time, and servings. No extra Pinterest step is needed beyond keeping the plugin active.
Etsy, Squarespace, Wix, and others
These platforms expose Open Graph or product metadata on their own, so Pinterest can usually read it with no extra setup. Etsy and eBay product pages in particular tend to produce Product Rich Pins automatically. If your platform lets you add header code, you can also add the tags by hand.
Which type fits your site
Quick reference
| Type | Pulls in | Best for |
|---|---|---|
| Product | Live price, availability, title | Online stores, DTC brands |
| Recipe | Ingredients, cook time, servings, ratings | Food blogs, recipe sites |
| Article | Headline, description, author | Blogs, publishers, service sites |
Product Rich Pins only display when the item is in stock and meets Pinterest's merchant guidelines. Article and Recipe pins update automatically whenever you edit the source page. Once Rich Pins are on, the words you put in your pin titles and descriptions matter more than ever, since that bold title is doing the selling.
Why your Rich Pins might not be working
Almost always one of these five things.
- The metadata is missing or stale. Confirm the page actually outputs Open Graph or Schema data. If you just added it, an old cached version may still be live.
- Your cache is serving the old page. Clear your site cache and any CDN so Pinterest fetches the current version. This fixes most cases where a pin will not update.
- You are waiting on the sync. Pinterest can take up to 24 hours to read changes, so a new Rich Pin or an edit will not always appear right away.
- The product is out of stock. Product Rich Pins only show when the item is in stock and your store meets Pinterest's merchant guidelines. Out-of-stock items hide the price.
- You are hunting for the old validator. There is nothing to submit or approve anymore. If a guide tells you to validate and apply, it is out of date.
If you ever want to switch Rich Pins off for one specific page, add a small meta tag that tells Pinterest to skip it (the pinterest-rich-pin tag set to false) in that page's header, and Pinterest will stop pulling the data.
Rich Pins on, still no traffic?
Rich Pins make your pins look better. Getting found takes daily, keyword-targeted posting. We design, write, and publish pins for you every day, 100% organic, no contracts.
See Plans and PricingFrequently asked questions
Rich Pins are pins that pull extra information straight from your website and show it on the pin itself. Depending on the page, that means live product pricing and availability, recipe ingredients and cook time, or an article headline and author. The pin title also shows in bold, which helps it stand out in the feed and in search.
There are three types: Product, Recipe, and Article. Product Rich Pins show current price and availability. Recipe Rich Pins show ingredients, cook time, servings, and ratings. Article Rich Pins show the headline, description, and author. App and Place Rich Pins were retired, so these three are what remain in 2026.
No. Pinterest retired the Rich Pin Validator and the old apply-and-wait approval step. Once the correct metadata is on your website, Pinterest detects it automatically and your pins become Rich Pins. Most guides still mention the validator, but it is no longer in use.
Yes. Rich Pins are completely free. They are not ads and there is no fee to enable them. You only need the right metadata on your website, which most SEO and ecommerce plugins add for you.
The usual cause is missing or stale metadata. Make sure your page has the correct Open Graph or Schema markup, then clear your site cache and any CDN so Pinterest can fetch the current version of the page. Product Rich Pins also only show when the item is in stock and meets Pinterest's merchant guidelines.
Indirectly, yes. Rich Pins give Pinterest more structured data about your content and make your pins more useful, which tends to improve clicks and saves. The bold title and extra detail help your pin stand out, and stronger engagement is what Pinterest rewards with more distribution.
Pinterest syncs changes from your site within about 24 hours. When you edit a product price, an article headline, or a recipe, the Rich Pin updates on its own within that window, and you never need to re-pin or rebuild anything.
Yes, as long as the page exposes Open Graph or Schema metadata, which most modern platforms do. Etsy and eBay often expose product data Pinterest can read with no extra setup, and site builders like Squarespace and Wix add Open Graph tags to posts and product pages, so Rich Pins generally appear once the page is live.
